Website Redesign

A website redesign is not the same as building a new website. You have existing traffic, existing SEO history, existing customers who know how to use what you have. A redesign that ignores that context can do real damage to a business even while it makes it look better.

We start every redesign project with an audit of the existing site. We look at what is working (and should be preserved), what is failing (and needs replacing), what the SEO profile looks like, and where the current design is causing drop-off in the analytics. We document all of this before making a single visual recommendation.

The redesign strategy document we produce before any design work begins gives you something rare: a written justification for every structural change we are proposing and why it serves your users better than the current approach. This document exists so that design decisions are never arbitrary.

Migration and continuity

We produce redirect maps for all URLs that will change, coordinate with your development team or hosting provider, and flag any content that needs to be updated before the new design is useful. We do not leave content migration as an afterthought.

Redesign projects can be completed faster than new-build projects if the brand system is already in place. We can reuse existing visual assets where they are strong and replace only what is genuinely underperforming.

All deliverables are digital. Launch support is included for 14 days from go-live date.